Montana travel poster, “Hittin’ the High Spots in Montana,” published in 1935 by Montanans, Inc. in Helena, Montana. Designed by Bob Fletcher and Artwork by Shorty Shope. Fletcher was born in Clear Lake, Iowa and moved to Montana in 1908 to work as a surveyor for the U.S. Reclamation and U.S. Land Services, and as Helena’s Public Works Director before his employment by the State Highway Commission in 1928. In 1935 he implemented the highway the highway markers program to publicize points of interest along the highways. For the next 6 years the team of Fletcher and department graphic artist Shorty Shope wrote, designed, and built over 100 highway markers, many of which still stand today. They also created the State Highways Commission’s promotional material.