Known as the father of modern advertising,” Leonetto Capiello’s poster designs were innovative and new for the era. With no formal training in art, Capiello managed to step outside the norms of earlier poster designs and made a mark in advertising using bold figures and colors. This vintage print is an advertisement for a quick dry paint, so quick a woman can walk down the steps he just painted. This simplistic yet innovative design is a great representation of Cappiello’s work. Any advertiser would find inspiration in this piece and would be a great framed gift.”