A Leonetto Cappiello advertisement for champagne featuring a woman dancing in a red dress to a background of cherries.Leonetto Cappiello (1875 – 1942)is often called the father of advertising” for his creative endeavors in poster design; his work often featured painting embellishments and characters popping out from a background of black, which were unconventional approaches to advertising in his day. Cappiello received no formal education in art, but went on to create over 530 advertising posters and was contracted to an agency in Paris. “