Known as the father of modern advertising,” Leonetto Capiello’s poster designs were innovative and new for the era. With no formal training in art, Capiello managed to step outside the norms of earlier poster designs and made a mark in advertising using bold figures and colors. This advertisement is for the French chocolatier, Rocher Suchard, which is still making chocolates today. This is a beautiful illustration with a rich red background and the milk chocolate bar floating around a group of young, happy, cherub-like children.”