Generic Boulder, “What a Value” Print. This funny and clever print was created in 1979 by artist Terry Kruger, and it playfully pokes fun at all of the ‘downsides’ to Boulder like inflated real estate prices, BMWs and Porches driving around the small mountain town, designer jeans, reconstituted joggers and artificial boogie oogie oogie disco dust–all the things that make Boulder, Boulder. This clever illustration bears the headline: “Generic Boulder, It’s Expensive, It’s Unique, It’s Expensive”. This is a great print for any Boulder lover or long-time Boulder resident who can relate to just how accurate these comical stabs are.