Artist Tom Purvis was a British painter and commercial poster artist during the early 20th century. Purvis created his style of bold, two-dimensional color and limited detail while working as a freelance designer. This series was done for the LNER (London and North Eastern Railway) and during this period, Purvis produced over 100 posters. His work for LNER focused more on the resorts and holiday destinations along the railroads path. Quite risque during the 1930s, Purvis often portrayed women in bathing suits with bare arms and legs. This poster depicts a woman with her young child playing on the beaches of Bridlington, a seaside resort on the Holderness Coast of the North Sea, in the East Riding of Yorkshire, England.